Fundraising

Serious Request

Serious Request is the annual fundraising event of Dutch Radio channel 3FM. During the event, money is raised for three Red Cross initiatives. People are asked to support by clicking on the link in the 3FM app or by sending a free text message, both landing on the donation page. The approachable happy flow of M.I.C stimulates volume and high conversion rates whilst the experience is enriched with storytelling. Donors are fully in charge of the amount of their donation, cause, and frequency. The result? Happy donors donate more as the average donation exceeded premium SMS donations with 500+ %.

  • ACTIVATE

    OPEN RATE

  • ENGAGE

    STORYTELLING

  • CONVERT

    DONATIONS

  • ACTIVATE

    OPEN RATE

  • ENGAGE

    STORYTELLING

  • CONVERT

    DONATIONS